IIM MANFEST 2014- HARSH MARIWALA FROM MARICO LIMITED SESSION
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Forbes magazine tells about him as-
Net Worth
$1.45 Billion
Age
62
Source Of Wealth
Consumer goods
Residence
Mumbai, India
Citizenship
India
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Married
Children
2
Education
Bachelor of Arts /
Science, Bombay University
Harsh
Mariwala controls Marico, the $2.2 billion (market cap) consumer goods firm
best known for its Parachute hair oil, Saffola cooking oil and more recently,
Saffola breakfast cereals such as oats and muesli. Earlier this year he
restructured the $740 million (sales) firm, combining its domestic and
international businesses into one unit under one CEO.
Mr. Mariwala focused on many issues but what I want to tell
you about some basic concepts that if in an organization it’s been regulate, it
will be boost energy to the work culture. The article is based on totally my
views and what I understood from his speech that talks about three points.
·
openness in an organization
·
innovation
·
entrepreneur culture
Openness
in an organization
1. Open house
culture- individual
must be free to ask anything about their work or either they may be encourage to
do so , because an organization will never go to success unless and until its
employee is not going to success. The terror and strictness must be there but
not so that employee will take back their steps before asking anything.
2. Relationship
reviews - it tells about the likes and dislikes in an organization
, lets people talk about it , when you know the dislikes its better to improve
the facility for them and you heard about likes it’s better to praise your
employee for it.
3. Clear policies-
Clear
policies must be circulate in the organizations about performing and not
performing of the activities and work, this will reduce the confusion between different
levels of management orders.
4. Trust in
an organization- whether or not this is an important aspect for anybody to
succeed in an organization and its path goes from the trust in an organization ,
without trusting organization and its policies one cannot contribute to the
success of him/her self or an organization.
5. Job rotation- it’s
the nature of human being that he/she got bored quickly from their work , job
rotations makes them to concentrate about their work by doing variety of tasks
, an organization must have this culture for their employees to make feel them
they are working in a company having diverse work culture.
Innovation
·
Innovation is something that makes feel you doing something
extraordinary that do not exists in this world currently now, it’s something
that is used to do for getting extra mile from your competitors using limited
resources you have , it’s that something that can change the scenario of the
world on a single day , it’s that something what you call the technology is
today now , it’s that something what you have in your smart phones and in your minds.
Yes Mr. Mariwala told about it also-
1. Innovation
can be attained by doing the regular and real results.
2. Innovation
can be attained by doing the things differently.
3. Innovation
can be attained for an organization when top management does not hesitate for
making decisions.
4. Innovation
can be attained by believing in own idea.
5. Innovation
is overcoming from copycat.
6. Innovations
create difference in the market.
7. Innovations
can increase the market shares.
8. Innovations
means to take the risks.
How It can
be achieved?
·
Improve the product qualities.
·
Capture the emotions to brand the product.
·
Motivation through something that can enthusiasm the work
team to do something better and make them into full of confidence.
·
Extending the boundary of supply to the far places.
·
Launching them in a feel that this is for the contribution
to the development of world.
Entrepreneur
culture
1.
Market research is important for an entrepreneur.
2.
Contacts buildings are important for an entrepreneur.
3.
Focus is important for an entrepreneur.
4.
Entrepreneurs do few things but they do in an excellent
works.
5.
Portfolio choice is very important for an entrepreneur.
6.
Check the competition before entering to the market.
7.
Capabilities are necessary to building growth of individuals.
8.
Influencing others by social, talent, trust, image, culture
is an important.
After reading about 843 words you are thinking about
actually what I had written apart from my image , yeah I know the article is
written on the basis of speech and up to some extent I written my views in between
them but in short if the organization or an individual wants to conquer the
world in its field, these points must be adopted one cannot make out innovation
without having entrepreneurship culture and it will not fit into organization unless
and until organization is not adopted to the open work culture , it’s the success
that can be achieved by combining all of them under a single roof.
1 comments
Thanks for sharing this article. I like your idea for international business marketingvery much.
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